Stash Tea

Brand refresh for the Pacific Northwest’s favorite tea company. Stash Tea distinguishes itself from other teas by positioning itself as a "little bag of crazy" with bold flavors and bright colors. It uses the colors of its natural ingredients to support this claim. The refreshed logo incorporates elements from the brand's nautical past and nature. Packaging represents each flavor while maintaining the brand identity, creating a familial feel. The modern typography and vivid colors capture the attention of existing fans and a younger demographic.

2020