Competitive and volunteer tee shirts for an annual endurance rock climbing festival and competition. Twenty-four hours of horseshoe hell is a five-day festival with food, camping, music, games, parties, and most importantly, steep sandstone cliff rock climbing. The competition is unlike any other, capitalizing on an outlandish and zany spirit. Attendees wear costumes, and exaggerated makeup, ready to receive a mullet haircut upon arrival. In 2021 and 2022, I designed the volunteer tee shirts and the mile-high club tee shirt. With each design, I choose to represent all of the weird, yet vibrant lore the event embraces. Photography by Andy Chasteen and Jeff Rose.
2022