Bed Bath & Beyond

At Bed Bath & Beyond, I helped bring the brand back to life in e-commerce following the closure of its storefronts, shaping how a familiar legacy brand shows up for a new online-first chapter. My role spans email, paid media, and web, from developing campaign concepts and visual direction to executing high-volume creative across each channel. Along the way, I’ve worked through multiple rebrands and visual evolutions, introducing more vibrancy, energy, and personality while maintaining the recognizable look and feel customers have long associated with Bed Bath & Beyond. My focus is on creating a cohesive brand experience that feels fresh and relevant while staying grounded in its legacy,

2024-