Fayettechill

Creative marketing, art direction, and product design for a sustainable, outdoor enthusiast brand. Based out of the Ozark Mountains of Arkansas, Fayettechill specializes in creating goods for the woods that are good for the woods. As a designer, I executed design work for both the marketing and product teams to highlight the brand’s passion for sustainable technical outerwear. By establishing a brand identity, I was able to further the brand’s story into the digital space with consistent marketing material across all platforms and further it by bringing it into the physical space with product design. Photography by Zeb Wilson and Andy Chasteen.

2022